A Critical Discourse Analysis of some Fliers of Pentecostal Churches in Bamenda

Abstract

This paper examines fliers distributed to the population by some Pentecostal churches in the city of Bamenda. The main focus is to determine the ideologies that the churches disseminate through these fliers. Data for the study is collected from some 20 fliers randomly collected from some Pentecostal church members who move around the streets of Bamenda distributing them. Data analysis is done following the Critical Discourse Analysis (CDA) approach. The findings reveal that the linguistic, discoursal and rhetorical devices used by Pentecostal churches in their fliers help in disseminating various ideologies which are aimed at influencing the minds and beliefs of the target population, thereby galvanizing them to join these churches with the hope of finding solutions to various problems.